Case Studies

Club Helensvale Digital Advertising Case Study

14 October 2025

Digital Advertising Success Story: Club Helensvale’s Remarkable YoY Growth

At Hospitality Mavens, we help clubs turn data into results. Club Helensvale is a standout example of how a strategic, data-driven digital advertising approach can create measurable growth both online and in-venue.

Since launching their campaigns in late 2022, Club Helensvale has built unstoppable momentum—improving reach, conversions, and return on ad spend year-on-year.

Building Momentum Since 2022

When Club Helensvale first embraced digital advertising, the goal was simple: reach more members and visitors. What started as a small step into digital has evolved into one of our strongest long-term case studies.

2023: In June 2023, the Club achieved a 15.2X ROAS on Google and 18.9X on Meta.
2024: Just a year later, their June 2024 campaigns delivered 25.1X ROAS on Google, while maintaining a strong 18.9X on Meta.
2025: This year, results reached new heights. In June 2025, Club Helensvale recorded an incredible 50.3X ROAS on Google and 43.7X on Meta.

This consistent year-on-year growth shows not just the effectiveness of digital campaigns, but also the Club’s commitment to refining strategy and investing in performance.

From Clicks to the Counter: Measurable Impact on Sales

Advertising results are only part of the story. The real win for Club Helensvale lies in the uplift at the venue itself. POS sales have increased year-on-year since they began digital advertising in late 2022:

2023 POS sales increased by +20% compared to 2022
2024 POS sales increased by +28% compared to 2023
2025 POS sales (first 9 mos) increased by +10% compared to the same period in 2024

These numbers demonstrate the tangible link between digital advertising and on-site outcomes—proof that a well-executed strategy directly supports genuine revenue growth.

Maximising Impact Across Google and Meta

Club Helensvale’s campaigns focused on the two most powerful digital advertising platforms for clubs — Google Ads and Meta Advertising.

Together, these channels created a complete marketing ecosystem:

Google Ads captured high-intent audiences actively searching for dining, events, bowls, functions and entertainment on the Gold Coast. Search and display campaigns delivered targeted visibility and consistent conversion growth.
Meta Ads (Facebook and Instagram) built brand awareness and engagement among members, locals, and visitors — turning social interaction into measurable actions and in-venue traffic.

By combining Google’s search precision with Meta’s social reach, Club Helensvale reached the right people at the right time — from discovery through to booking or visit.

Looking to grow?

At Hospitality Mavens, we specialise in digital advertising for clubs, helping venues unlock the power of data to attract new members, boost sales, and strengthen community connection.

Let’s make your next campaign your most profitable yet.
Contact Hospitality Mavens to start your digital growth journey.

21 October 2023

Kicking Goals for Brothers Group

SkyeCase Studies

Kicking goals for Brothers Group

Brothers Group is a multi-club group located in Cairns, Queensland. Their deep-rooted history in the Cairns community extended their rugby club roots further, introducing Brothers Leagues Club and Fuller Sports Club, as the regions new community hubs.

The Opportunity

Endeavoring to provide the highest-level offerings and services to their patrons, Brothers Group engaged Hospitality Mavens to conduct a marketing audit. Several opportunities were discovered, which have since allowed Hospitality Mavens to set both Brothers Leagues Club and Fuller Sports Club on a growth trajectory.

The Strategy

To take advantage of Brothers Group’s growth opportunities, Maer Group undertook a variety of targeted marketing services:

Marketing Support Services

Marketing Strategy and Support

SMS, Email and Website Management

Social Media Management

Major Promotion and What's On Development

Digital Advertising Campaign Management

Re-branding Service

Redevelopment of Brothers Leagues Club Website

Redevelopment of Fuller Sports Club Website

Redevelopment of Brothers Rugby League Website

Create Custom-Designed WordPress Websites

The Journey

Following the audit, Hospitality Mavens undertook a variety of marketing support services, that have allowed Brothers to experience stronger relationships with their customers, increasing loyalty and attracting wider audiences to walk through the club’s doors.

After laying solid foundations and lifting revenue more and more each month, redevelopment of the club’s websites was underway. The websites are custom designed, melding Brothers’ values and core colour themes with a modernised design increasing usability, introducing the necessary SEO procedures, and enhancing the club’s ability to monitor valuable data.

The Results

While the journey is ongoing, Hospitality Mavens’ services have already had a considerable positive impact on ROI, membership levels, customer visitation and social media engagement. As Hospitality Mavens and Brothers continue to kick goals into the future, we look forward to providing exceptional marketing support services so Brothers can continue to provide the best the world of entertainment has to offer.

21 October 2022

A Level Up for Gympie RSL

SkyeCase Studies

A level up for the Gympie RSL

With a multi-million-dollar renovation underway, Gympie RSL was looking to elevate their marketing offering. The club wanted to reconnect and re-engage existing members, as well as attract a new, younger target audience.

Gympie RSL engaged Hospitality Mavens to elevate and align their marketing to suit their new-look club.

Hospitality Mavens facilitated the following:

Rollout of Gympie RSL’s new brand and logo

New marketing material – including a revamped What’s On

Website enhancements including entertainment calendar, blog, membership application

The launch of weekly food & beverage promotions

A new schedule of entertainment that appealed to the local market

New gaming promotions

New menus for the Bistro, Café, and Bar

During this time, the Mavens team supported the Club in navigating the COVID-19 closure and facilitated signage and communications to assist the staff in clear messaging to their members and guests.

Mavens was also engaged to assist the club in group strategy and mentoring workshops that focused on active marketing via content delivery and campaigns.

Once the club renovations were complete, Hospitality Mavens created a brand awareness campaign through radio, newspaper, and social media as well as targeted SMS and email member communications.

21 August 2022

A Race to Success with The Creek

SkyeCase Studies

A Race to Success for The Creek

Founded in 1968, The Creek – also known as Albion Park Harness Racing Club (APHRC) – has become the leading metropolitan race club in Queensland, conducting over 150 race meets each year. Intent on growing their current member base, APHRC needed to find new ways to attract social race goers.

The Challenge

APHRC has a deep-rooted history in the racing industry, experiencing organic growth and long-term loyalty from avid racers, trainers and members. In 2020, APHRC identified a need to modernise the brand, build greater awareness, grow their member base and appeal to new markets in the racing industry.

STEP 1: THE STRATEGY

We began by building a strategic marketing plan, establishing an updated cohesive brand foundation.

And so, ‘The Creek’ was born.

After establishing a new name, the tone for the re-brand was set. Fresh, fun and exciting were key words considered when building The Creek’s new brand and promotional strategies.

STEP 2: BUILDING THE BRAND

Following ‘The Creek’s’ conception, the image of the brand had to be developed. With a focus on individualism and modernity, a new logo was created including a vibrant orange and deep purple colour scheme that brought the tradition of harness racing into the future.

STEP 3: INTRODUCING ‘THE CREEK’

To introduce ‘The Creek’ to the market, an overhaul of their website was completed. A custom-designed WordPress site was developed, that enhanced usability, provided optimized landing pages with monitorable data and updated offerings on The Creek’s membership tiers and dining options including Pacers and Chasers and The Creek restaurants.

STEP 4: FOCUSING ON DIGITAL

To accompany its new branding, we implemented a variety of digital communications equipping The Creek with a new integrated email and SMS platform, automated email signatures, new point-of-sale (POS) system and membership system. With a majority of modern consumers preferring digital platforms for communication, these updated systems are not only easier to use, but also have greater value for patrons.

STEP 5: TRAINING

To support the re-branding and implementation of these strategies and systems, we trained The Creek’s in-house marketing team, so they were able to successfully reach their new target audience. This included group strategy and mentoring workshops that focused on active marketing via content delivery and campaigns.

STEP 6: CREATING AWARENESS

The final step was to build brand awareness.

To align with The Creek’s new target demographic, we developed a digital marketing strategy, utilizing a variety of advertising mediums with the aim of generating a strong social presence. The redirection from billboards, radio and social advertising maximized the efficacy of this strategy, increasing website views and interactions. Additional support strategies included welcoming new brand ambassadors Luttsy and Emily Seebohm, who promoted The Creek’s new membership options.

The Creek’s re-branding debut rolled out with the launch of its annual Summer Racing Carnival. We set up a variety of radio, outdoor and digital advertisements to showcase The Creek’s new face and appeal to the social race goers.