A Level Up for Gympie RSL

A level up for the Gympie RSL

With a multi-million-dollar renovation underway, Gympie RSL was looking to elevate their marketing offering. The club wanted to reconnect and re-engage existing members, as well as attract a new, younger target audience.

Gympie RSL engaged Hospitality Mavens to elevate and align their marketing to suit their new-look club.

Gympie RSL
Hospitality Mavens facilitated the following:
Rollout of Gympie RSL’s new brand and logo
New marketing material – including a revamped What’s On
Website enhancements including entertainment calendar, blog, membership application
The launch of weekly food & beverage promotions
A new schedule of entertainment that appealed to the local market
New gaming promotions
New menus for the Bistro, Café, and Bar

During this time, the Mavens team supported the Club in navigating the COVID-19 closure and facilitated signage and communications to assist the staff in clear messaging to their members and guests.

Mavens was also engaged to assist the club in group strategy and mentoring workshops that focused on active marketing via content delivery and campaigns.

Once the club renovations were complete, Hospitality Mavens created a brand awareness campaign through radio, newspaper, and social media as well as targeted SMS and email member communications.

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