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Hospitality Mavens • Marketing Specialists for Clubs & Pubs

We help venues build revenue & stronger member loyalty

WELCOME

We’re the hospitality marketing experts helping clubs and pubs transform data into revenue, members into communities and venues into icons.

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Success Stories

THE CHALLENGE

Is your Venue Experiencing

Members are visiting less, and you’re not sure why.

Promotions aren’t generating the returns they used to.

Member emails and SMS to members are sporadic & off-brand.

Your current marketing agency doesn’t fully get clubs.

Marketing is taking too much time & your brand lacks a impact.

Club managers face a unique set of challenges: declining foot traffic, member retention pressure, tighter margins, and the need to stay ahead of digital trends. All while keeping day-to-day operations running smoothly.

OUR EXPERTISE

How We Can Help

Our marketing team combines data-led strategy, creative campaigns, and digital expertise to help your venue grow.

Club Marketing Services
01.

Strategy

Data-led planning, loyalty program reviews, membership profiling and staff training.

End-to-end club marketing support across three key areas.

02.

Marketing

Brand strategy & design, promotion development, direct marketing, campaign calendars and reporting.

03.

Digital

Website & app design, digital advertising, content production and online reputation management.

Imagine Where Your Venue Could Be

What happens when strategy, creativity and hospitality expertise come together?
A venue that’s better connected, better positioned and built for long-term growth.

Build a marketing strategy around your venue, members and long-term goals, giving every campaign a clear purpose and measurable impact.

OUR EXPERTISE

System Knowledge

We work with and understand the leading gaming and venue technology platforms, helping you get more from the systems you already use to drive smarter, more effective marketing.
Plus many more leading industry providers.

The numbers speak for themselves.

25+
Years

Experience in the hospitality industry

50+
Venues

Supported across Australia

8 Marketing Roles

Covered in our partnerships

Trusted by venues. Backed by results.

“Hospitality Mavens has played an important role in strengthening our promotions, communications and digital presence. They delivered a modern, user-friendly website that represents our club well, backed by professional service and ongoing support throughout the process.”

Rhys Faint - General Manager
Victoria Point Sharks Sporting Club

“Since partnering with Hospitality Mavens, we have grown revenue across gaming, food and beverage by over 50% and launched a new loyalty program that re-engaged our members. Their professionalism, expertise and practical support have made them a trusted partner and a pleasure to work with.”

Paula Herdman - General Manager
Maryborough Services Club

“The partnership with Hospitality Mavens since 2020 has helped shape our marketing strategy, relaunch our loyalty program and strengthen how we engage with members. Their data-led approach, broad industry experience and genuine commitment to our success make them feel like an extension of the Brothers Cairns team.”

Jo Bell - Operations Manager
Brothers Cairns Group

“Hospitality Mavens has played an important role in strengthening our promotions, communications and digital presence. They delivered a modern, user-friendly website that represents our club well, backed by professional service and ongoing support throughout the process.”

Rhys Faint - General Manager
Victoria Point Sharks Sporting Club

“Since partnering with Hospitality Mavens, we have grown revenue across gaming, food and beverage by over 50% and launched a new loyalty program that re-engaged our members. Their professionalism, expertise and practical support have made them a trusted partner and a pleasure to work with.”

Paula Herdman - General Manager
Maryborough Services Club

“The partnership with Hospitality Mavens since 2020 has helped shape our marketing strategy, relaunch our loyalty program and strengthen how we engage with members. Their data-led approach, broad industry experience and genuine commitment to our success make them feel like an extension of the Brothers Cairns team.”

Jo Bell - Operations Manager
Brothers Cairns Group

INSIDE CLUBLAND PODCAST

Pull up a chair.

Take a seat at the table.

Hosted by Matt Rafton, Inside Clubland brings together the people who run Australia’s clubs to share their experiences, perspectives and ideas.

Hear from club leaders and industry peers as they talk through the decisions, challenges and opportunities shaping clubland today.

Coming Soon…

INSIDE CLUBLAND PODCAST

Pull up a chair.

Take a seat at the table.

Hosted by Matt Rafton, Inside Clubland brings together the people who run Australia’s clubs to share their experiences, perspectives and ideas.

Hear from club leaders and industry peers as they talk through the decisions, challenges and opportunities shaping clubland today.

Coming Soon…

We’re Hospitality Marketing Mavens.

A ‘Maven’ is a trusted expert, someone with deep knowledge and proven experience in their field.

We work exclusively with clubs, licensed venues and hospitality brands, giving us a depth of industry understanding few agencies can match.