Kicking Goals for Brothers Group
Kicking goals for Brothers Group
Brothers Group is a multi-club group located in Cairns, Queensland. Their deep-rooted history in the Cairns community extended their rugby club roots further, introducing Brothers Leagues Club and Fuller Sports Club, as the regions new community hubs.
The Opportunity
Endeavoring to provide the highest-level offerings and services to their patrons, Brothers Group engaged Hospitality Mavens to conduct a marketing audit. Several opportunities were discovered, which have since allowed Hospitality Mavens to set both Brothers Leagues Club and Fuller Sports Club on a growth trajectory.
The Strategy
To take advantage of Brothers Group’s growth opportunities, Maer Group undertook a variety of targeted marketing services:
Marketing Support Services
Re-branding Service
The Journey
Following the audit, Hospitality Mavens undertook a variety of marketing support services, that have allowed Brothers to experience stronger relationships with their customers, increasing loyalty and attracting wider audiences to walk through the club’s doors.
After laying solid foundations and lifting revenue more and more each month, redevelopment of the club’s websites was underway. The websites are custom designed, melding Brothers’ values and core colour themes with a modernised design increasing usability, introducing the necessary SEO procedures, and enhancing the club’s ability to monitor valuable data.
The Results
While the journey is ongoing, Hospitality Mavens’ services have already had a considerable positive impact on ROI, membership levels, customer visitation and social media engagement. As Hospitality Mavens and Brothers continue to kick goals into the future, we look forward to providing exceptional marketing support services so Brothers can continue to provide the best the world of entertainment has to offer.
