CMAA 2025 Recap: Industry Insights, Big Conversations & A Packed House
CMAA 2025 Recap: Industry Insights, Big Conversations & A Packed House
In early June 2025, we had the pleasure of attending the CMAA National Managers Conference 2025 — and what an event it was!
Held at the Albury SS&A Club, the conference brought together hundreds of club managers and industry leaders for two packed days of learning, discussion, and inspiration. From loyalty strategy to community engagement, the sessions were practical, forward-thinking, and grounded in real-world results.
Our Highlights
Our highlight? Presenting on the power of data-driven membership and loyalty programs. The session covered:
Why member segmentation matters more than ever
The untapped marketing power of club grants
What NSW clubs can learn from QLD’s visitor rule changes
How to avoid loyalty program cost blowouts
Big thanks to CMAA and the team at Albury SS&A for hosting such a thoughtful, well-run event. It’s always energising to step out of the day-to-day and reconnect with others shaping the future of clubs.
Until next time!

































