Mavens News Archives - Hospitality Mavens

20 June 2025

CMAA 2025 Recap: Industry Insights, Big Conversations & A Packed House

In early June 2025, we had the pleasure of attending the CMAA National Managers Conference 2025 — and what an event it was!

Held at the Albury SS&A Club, the conference brought together hundreds of club managers and industry leaders for two packed days of learning, discussion, and inspiration. From loyalty strategy to community engagement, the sessions were practical, forward-thinking, and grounded in real-world results.

CMAA Conference

Clubs

Loyalty Program

Membership

Community

Marketing

Our Highlights

Our highlight? Presenting on the power of data-driven membership and loyalty programs. The session covered:

Why member segmentation matters more than ever

The untapped marketing power of club grants

What NSW clubs can learn from QLD’s visitor rule changes

How to avoid loyalty program cost blowouts

Big thanks to CMAA and the team at Albury SS&A for hosting such a thoughtful, well-run event. It’s always energising to step out of the day-to-day and reconnect with others shaping the future of clubs.

Until next time!

1 April 2025

Maer Group is Now Hospitality Mavens

SkyeMavens News

Maer Group is now Hospitality Mavens

We’re thrilled to announce that Maer Group PTY LTD has officially rebranded to Hospitality Mavens!

This exciting change marks a significant milestone as we celebrate our 5th birthday and reflect on the incredible journey we’ve had in supporting over 50 leading hospitality venues across Australia.

We had the pleasure of sharing this exciting news with many of our valued clients and partners at our 5th Birthday Celebration on Monday at the Goldfinch Restaurant in Brisbane. Over 45 of you joined us for the celebration, and we thank you for your ongoing support. For those who couldn’t make it due to work commitments or the recovery efforts after Cyclone Alfred, we missed you but look forward to connecting soon.

If you missed the event or want to relive the magic, we’ve got some great photos and a video from the day that you can check out below.

What’s New?

With the launch of Hospitality Mavens, we’re also excited to announce the expansion of our Digital Marketing Services. Here’s what you can expect:

New Digital Marketing Services: We now offer a full suite of services including content production, social media, reputation management, and CRM strategies designed to help you attract, capture, and convert non-members to your website and digital ads.
Enhanced Digital Solutions: These new services will complement our existing offerings of website design and digital advertising – services that you’ve come to know and love from us.

Continuing Our Strategy & Marketing Services

We’re also proud to continue offering the strategy and marketing services that have been instrumental in supporting your growth.

Services to help develop your marketing strategies, including marketing & loyalty program reviews, focus groups and member surveys, membership profiles, and training and development for your team.
Ongoing marketing support to help you grow your membership revenue, including marketing calendar planning, promotion development, direct marketing, and analysis & reporting to keep you on track with measurable results.

Introducing Spoke Technologies

We’re also thrilled to introduce our new sister company, Spoke Technologies, which brings a brand-new solution to the hospitality industry.

Spoke Technologies’ first product, mycourtesybus.com, is now available. It offers a comprehensive solution for venues to manage their courtesy bus operations, including online member bookings and an integrated driver app. We believe this will be a game-changer for venues looking to streamline their operations and improve customer experiences.

Additionally, we are thrilled to be working in conjunction with AAC Solutions to deliver a new integrated membership app for clubs. This app will offer the best functionality in the industry, providing a seamless experience for your members.

Looking Ahead

As we embark on this exciting chapter as Hospitality Mavens, we want to extend our heartfelt thanks to all our clients and partners for your continued trust and support. We’re excited to offer these expanded services and look forward to helping you thrive.

If you’d like to learn more about our new services, or if you’re interested in exploring Spoke Technologies, don’t hesitate to reach out. We’re here to help you grow!

Thank you for being part of our journey—we can’t wait to continue working together.