OUR EXPERTISE
Marketing Support Built for Hospitality
Hospitality Mavens provides specialist hospitality marketing, strategy and creative support for clubs, pubs and venues across Australia.
We understand the systems, members, operational pressures and commercial realities of your industry. Whether you need ongoing support or specialist expertise for a single project, our team can plug in where you need us most.
WORK WITH US
What We Do
Hospitality Marketing, From Strategy to Execution
Promotions
Campaign ideas that give guests a reason to visit, book and come back.
Digital
Advertising
Targeted campaigns that put your offer in front of the right audience.
Marketing
Communications
Thoughtful messaging that turns occasional guests into familiar faces.
Website
Development
A considered digital home for your brand, menus, bookings and latest news.
Marketing
Reviews
Clear insight into what is working, what is missing and what to do next.
Graphic
Design
Distinctive visual assets that make every guest touchpoint feel unmistakably yours.
Surveys &
Focus Groups
Honest member perspectives that help you make better marketing decisions.
Content
Production
Professional photography and video that bring your brand, spaces and guest experience to life.
Loyalty
Programs
Simple, rewarding programs designed to build stronger long-term relationships.
OUR EXPERTISE
Partner with the Mavens
Our best work happens when we become part of your team.
We deliberately partner with a limited number of venues, allowing our team to build a deep understanding of your business, members and market.
We also protect our partnerships by limiting work with competing venues in close proximity.
It means we can collaborate closely, take initiative and bring the combined expertise of our strategy, data, creative and marketing specialists to your venue.
Our most popular ongoing partnerships include:
Marketing & Promotions
Our most comprehensive partnership for venues looking for an experienced hospitality marketing team to help lead strategy and deliver it month after month.
Our support can include:
- Annual marketing planning and calendar development
- Monthly direct marketing planning
- SMS, eDM and direct mail campaigns
- Promotion and loyalty activation development
- Campaign and event artwork
- Website content support
- Loyalty program support
- Regular strategy meetings
- Monthly marketing and loyalty reporting
- Ongoing marketing advice and support
Loyalty Marketing
Ongoing data-led loyalty marketing for venues that want to communicate more intelligently with members and drive measurable visitation, engagement and spend.
Our support can include:
- Monthly member communications planning
- SMS and eDM campaigns
- Direct mail coordination
- Campaign segmentation and
targeting - Bespoke loyalty activations
- Monthly communications reporting
Digital Advertising
Ongoing digital advertising management focused on reaching the right audiences, improving campaign performance and giving your venue clear visibility of its advertising results.
Our support can include:
- Advertising account setup
- Website and conversion tracking
- Custom, lookalike and retargeting
audiences - Campaign planning and management
- Landing page development
- Advertising copy and creative
- Ongoing campaign optimisation
- Monthly performance reporting
Have something else in mind?
Hospitality marketing rarely fits neatly into a box.
Our team works across strategy, data, creative, communications, technology and marketing, so if you have a project, problem or opportunity that isn’t listed above, talk to us. There’s a good chance a Maven can help.