CMAA 2025 Recap: Industry Insights, Big Conversations & A Packed House
Earlier this month, we had the pleasure of attending the CMAA National Managers Conference 2025 — and what an event it was!
Held at the Albury SS&A Club, the conference brought together hundreds of club managers and industry leaders for two packed days of learning, discussion, and inspiration. From loyalty strategy to community engagement, the sessions were practical, forward-thinking, and grounded in real-world results.
Our Highlight? Presenting on the power of data-driven membership and loyalty programs. Our session covered:
- Why member segmentation matters more than ever
- How to avoid loyalty program cost blowouts
- The untapped marketing power of club grants
- What NSW clubs can learn from Queensland’s visitor rule changes
We brought a videographer along to capture the experience, check out the highlight reel below.
Big thanks to CMAA and the team at Albury SS&A for hosting such a thoughtful, well-run event. It’s always energising to step out of the day-to-day and reconnect with others shaping the future of clubs.
Until next time!